Resume

Joe has a rich history of working with the nation's most prominent and innovative brands through design, communications, event planning, merchandising, client relations, brand management, and marketing.

Brand Manager at TES Engineering

2011 – Present

My position at TES Engineering is a unique blend of responsibilities that include culture building, relationship marketing, brand management, design, tradeshows, sales, and project management. These are my successes divided into three goals: Company Culture, Branding and Sales:

Improve Company Culture
• Won NorthCoast99 Award for Top Talent, Inc. 500 Fastest Growing Companies and Leading Edge

• Planned and coordinated company sponsored activities, events, and outings

• Designed new working and learning environments to increase effectiveness of company initiatives

• Actively worked with company leadership to increase employee participation in content creation

• Integral member of TES Academy - digital learning environment for employee technical training

Amplify the Brand
• Oversaw complete overhaul of TES Engineering Brand Identity

• Oversaw on-time design and launch of 2 TES Engineering Websites

• Coordinated and hosted TES Open House & 20th Anniversary Celebration with over 300 attendees

• Manage client-specific presentations and communications with national retailers and architects

• Redesigned and improved content of monthly newsletter to increase average open rate from 10% to 32%

• Create and improve engagement for social media accounts - Facebook, Twitter, Youtube, Linkedin

• Develop, edit and manage content - Articles, blog posts, infographics, videos, photos and articles

• Edit and publish monthly newsletter and blog posts with 8,000 monthly views

• Redesigned business cards and proposal documents to be more attractive, readable, and effective

• Initiated and manage client feedback survey program 

Increase Sales + Improve Profitability
• Coordinate industry tradeshow conferences and booth design

• Design products and coordinate delivery of TES swag giveaways for golf outings and tradeshows

• Monitor and deliver daily analytics of websites, blogs and social media accounts

• Responsible for 200% increase to company client contact list


Brand Director at Contemporary Youth Orchestra

2011 – Present

• Responsible for staff support through marketing, branding and promoting the organization

• Provide direction for printed and web-based marketing initiatives 

• Create and direct campaigns through use of social media - Facebook, Twitter, Instagram and YouTube

• Manage annual budget and budgets for three concerts in coordination with the board and director

• Implemented trasition to digital communications and ticketing


Design & Communication Coordinator at Community Building Partners

2008 – 2010

While fulfilling an array of duties as Design & Communication coordinator, I enjoyed time working with an innovative, forward-looking, and dynamic company. This position required a vast skill set including interior design, advertising, community engagement, and sales.

• Completed project at 44 percent of original $1M budget, saving the company $660,000

• Reduced construction cost through hands-on supervision of vendors during projects

• Created a low-cost marketing plan that harnessed the power of social media and websites

• Won $567,000 US Department of Energy grant by graphically enhancing request package

• Generated $122,380 of contracts in two months, exceeding quarterly estimates by 15%

• Saved the company $136,048 by designing and maintaining web-site in-house

• Managed retail space that generated new tenants and sold design options for home-buyers.


Visual Team at Apple

2007 – 2008

As a member of the visual team, I was responsible for ensuring the merchandising integrity of Apple’s globally-acclaimed retail store design.

• Guided store merchandising decisions with visual team to become the highest grossing retail store per square foot in the Columbus Metropolitan area

• Averages sales of $1M per quarter, ranking in the top 5% of store employees

• Exceeded strict quotas for add-on merchandise, increasing average sale by 10%


Store Visual Lead at American Eagle Outfitters

2005 – 2007

• Led store merchandising by analyzing sales reports, responding to customer feedback, and monitoring inventory

• Facilitated merchandising decisions in three retail stores

• Sales increased 40% and named “Most Improved” by corporate officials.


Intern, Media and Public Relations at Cleveland Clinic

2005

• Assisted with publicity and management of “Smash the Ash,” a major program launching the Cleveland Clinic’s smoke-free environment on 27 campuses

• Coordinated content distribution to 36,000 Cleveland Clinic employees