Joe has a rich history of working with the nation's most prominent and innovative brands through design, communications, event planning, merchandising, client relations, brand management, and marketing.


Marketing: Engage Clients, exceed expectations, and deliver world-class service

Content Creation: Passion for transforming complicated info into engaging, beautiful

Content Design: Design is essential for successful modern companies - branded, crisp, and professional

Event Planning: manage a wide variety of big public events - including budget, ideation, coordination 


Chute Gerdeman

Marketing Communications Manager


• Collaborate with members of the executive, creative, and sales teams to develop, coordinate, and implement marketing strategy activities that support the company’s brand and sales goals
• Research, gather intelligence, and create proprietary marketing pieces for individual segments of the restaurant and retail industries
• Create content, write copy, and design graphics for thought leadership and social media outlets, as well as general marketing messaging and proposals
• Design and manage outbound marketing and sales campaigns such as digital mailings, advertising, and press releases
• Regularly partner with sales team members to prepare proposals and RFI/RFP responses to produce finalized information, pricing and proposals
• Develop professional sales presentations in digital and analogue formats
• Make blog content, industry presentations, website content, white papers, and other marketing materials that identify a unique and actionable point of view for Chute Gerdeman as the industry leader
• Create, coordinate, execute, and maintain all marketing and sales assets and simplify their use for clients and prospects
• Prepare, analyze, and coordinate sales and marketing strategy plans, reports, budgets, and client/prospect records


Contemporary Youth Orchestra (Cleveland, Ohio)

Brand Director


• Work directly with director to increase brand awareness, name recognition and attendance

• Manage 100-member volunteer team and 120-member orchestra across 10 yearly events

• Define messaging, design and implement new website and produce updated branded materials

• Manage all public-facing events, including productions, education outreach, and media

• Create and manage all content for website and social media accounts - Facebook, Twitter, Youtube 


TES Engineering & TES National Brands (Cleveland, Ohio)

Brand Manager


Amplify the Brand - Foster and promote existing clients and attract new clients

• Maintain and expand relationships with national brand clients through collaboration with team

• Design engaging content for client meetings, presentations, proposals and industry exhibitions

• Responsible for presentations that added clients like Apple, Gensler, H&M, and Uniqlo

• Create, edit and manage all company content - blog posts, infographics, videos, photos, newsletters

• Digest and present complicated information in approachable, enjoyable, and beautiful formats

• Create and maintain social media accounts - Facebook, Twitter, Youtube, Linkedin

• Newsletter open rates have increased 10%, website views 300%, and social media engagement 400%

• Oversee and implement complete rebranding on accelerated timeline - overall brand and website

• Direct TES National Brands (sub-brand) launch to reach retail clients - 70% of TES business


Improve Company Culture - Employees are the best marketers

• Work with company leadership to develop HR initiatives that encourage employee knowledge growth

• Won NorthCoast99 Award for Top Talent, Inc. 500 Fastest Growing Companies, and Crain’s Leading Edge

• Plan and coordinate dozens of company activities, events, and outings

• Design new working and learning environments to increase effectiveness of company programs 

Design & Communication Coordinator at Community Building Partners

2008 – 2010

While fulfilling an array of duties as Design & Communication coordinator, I enjoyed time working with an innovative, forward-looking, and dynamic company. This position required a vast skill set including interior design, advertising, community engagement, and sales.

• Completed project at 44 percent of original $1M budget, saving the company $660,000

• Reduced construction cost through hands-on supervision of vendors during projects

• Created a low-cost marketing plan that harnessed the power of social media and websites

• Won $567,000 US Department of Energy grant by graphically enhancing request package

• Generated $122,380 of contracts in two months, exceeding quarterly estimates by 15%

• Saved the company $136,048 by designing and maintaining web-site in-house

• Managed retail space that generated new tenants and sold design options for home-buyers.

Visual Team at Apple

2007 – 2008

As a member of the visual team, I was responsible for ensuring the merchandising integrity of Apple’s globally-acclaimed retail store design.

• Guided store merchandising decisions with visual team to become the highest grossing retail store per square foot in the Columbus Metropolitan area

• Averages sales of $1M per quarter, ranking in the top 5% of store employees

• Exceeded strict quotas for add-on merchandise, increasing average sale by 10%

Store Visual Lead at American Eagle Outfitters

2005 – 2007

• Led store merchandising by analyzing sales reports, responding to customer feedback, and monitoring inventory

• Facilitated merchandising decisions in three retail stores

• Sales increased 40% and named “Most Improved” by corporate officials.

Intern, Media and Public Relations at Cleveland Clinic


• Assisted with publicity and management of “Smash the Ash,” a major program launching the Cleveland Clinic’s smoke-free environment on 27 campuses

• Coordinated content distribution to 36,000 Cleveland Clinic employees


Bachelor of Science in Design, 2009 

The Ohio State University

Columbus, Ohio