How do you deliver premium value in an industry focused on price? The answer is a message that clients have never heard. At TES, I developed a campaign centered on emotion - something to which all customers can relate. This initiative helps TES sell upscale services and attract nationally branded clients.
Contemporary Youth Orchestra has one of the most authentic missions and impressive histories of any organization in the world. I worked with the group to update the website aesthetics and functionality to reflected their renewed mission.
The new website exemplifies CYO's brand through-and-through. The landing page features the many reasons the orchestra is different - with proof to back it up. The Tickets page is an easier purchasing process and provides more accessible information for audience members. The Support section recognizes valuable donors and welcomes new supporters. The photos, videos, and audio are rich, vibrant, and plentiful. And the musicians, board, team, and potential members each have dedicated and informative areas for easy accessibility.
Well, Folks. The day is finally here. My friends at Studio Graphique have helped TES create and deliver a new logo, a new campaign, and two fresh websites. It's been a long road to create a brand refresh that fits TES Engineering's constantly growing industry picture, but we ended up with an iconic, classic and timeless update that will drive our company into the future.
Not only did we complete a new logo and website, we created an entirely new brand and campaign to accompany these ideas. TES National Brands is exclusively for TES Engineering's large and demanding national clients - delivering content and information to the world's best retail, hospitality, and food service companies.
My time at TES Engineering has brought a ton of changes across a range of branded materials. I've worked to revamp proposals, blog posts, newsletters, brochures, business cards, the physical office space, and how we communicate with clients.
As we continue to work on a complete re-brand, I've used the existing logo and branding in new, fresh, modern ways.
Liza Grossman is my former educator and is largely responsible for the person I am today. Every Saturday morning, 115 high school musicians gathered in a rehearsal room in Downtown Cleveland and went to work, all under the direction of the "master of tutelage". The experiences in that room and in concert were both a dream and life-defining at the same time.
Her enthusiasm is beautiful, and I was recently honored to work on her branding and website. We have big plans to provide the same experience I had to children all over the country.