We've been on a mission to deliver Contemporary Youth Orchestra's message to our audience. We think the best way to do this is to harness what makes us different - which in this case is our process. As we prepare for Ben Folds & The Contemporary Youth Orchestra in June, we're sharing behind the scenes video in the form of these videos:
How do you appeal to the BIG brands in the country and ask them to purchase premium engineering services from a consulting firm in Cleveland, Ohio? We think we figure out how - with TES National Brands. This campaign was developed to intrigue large, national brands, with targeted information directly for them.
How do you deliver premium value in an industry focused on price? The answer is a message that clients have never heard. At TES, I developed a campaign centered on emotion - something to which all customers can relate. This initiative helps TES sell upscale services and attract nationally branded clients.
Contemporary Youth Orchestra has one of the most authentic missions and impressive histories of any organization in the world. I worked with the group to update the website aesthetics and functionality to reflected their renewed mission.
The new website exemplifies CYO's brand through-and-through. The landing page features the many reasons the orchestra is different - with proof to back it up. The Tickets page is an easier purchasing process and provides more accessible information for audience members. The Support section recognizes valuable donors and welcomes new supporters. The photos, videos, and audio are rich, vibrant, and plentiful. And the musicians, board, team, and potential members each have dedicated and informative areas for easy accessibility.
Well, Folks. The day is finally here. My friends at Studio Graphique have helped TES create and deliver a new logo, a new campaign, and two fresh websites. It's been a long road to create a brand refresh that fits TES Engineering's constantly growing industry picture, but we ended up with an iconic, classic and timeless update that will drive our company into the future.
Not only did we complete a new logo and website, we created an entirely new brand and campaign to accompany these ideas. TES National Brands is exclusively for TES Engineering's large and demanding national clients - delivering content and information to the world's best retail, hospitality, and food service companies.